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Product Marketing Manager (Newmarket, Auckland)

161282
New Zealand
May 28, 2024

The Opportunity:

We are seeking a dynamic and experienced Product Marketing Manager. The ideal candidate will be a strategic thinker with a proven track record in developing and executing effective product marketing on a global level.

This role is crucial in bridging the gap between our product development and sales teams, ensuring successful product launches and ongoing market success. If you are a creative with a passion for strategy and driving product success, we invite you to join our team as a Product Marketing Manager. Apply now to be a key player in shaping the future of our products and driving our company's growth.

You will be responsible for:

  • Develop and implement comprehensive product marketing plans aligned with overall business objectives.
  • Create clear and compelling product messaging that resonates with target audiences; and ensure consistent messaging across all marketing channels and customer touchpoints.
  • Manage all marketing and communication associated with assigned products including tradeshows, advertising, digital and content activity.
  • Design and execute impactful go-to-market plans for new product launches.
  • Support product positioning and messaging throughout product lifecycles; including developing strategies for product updates, refreshes, and end-of-life transitions.
  • Maintain brand consistency across all marketing assets while ensuring they effectively communicate key messages and value propositions.
  • Regularly analyse and report on the performance of marketing initiatives, making data-driven recommendations for improvements.

To be a great match to this role you will:

  • Bachelor’s degree; or greater in marketing or relevant industry.
  • 3+ years of experience in product marketing, with a proven track record of successfully launching and marketing B2B or B2C products in the global market.
  • Proven success in managing end to end global product launches.
  • Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for creating marketing assets and collateral.
  • Excellent communication skills, with the ability to craft compelling messaging and presentations.
  • Strong analytical skills and ability to interpret data trends.
  • Google AdWords and Google Analytics experience (Certifications essential but not mandatory).

The Company

SCOTT specialise in the design and manufacture of automated production, robotics and process machinery. A leading expert in automation & robotic solutions globally that improve productivity, reliability, yield, and safety for manufacturers and processors. Widely recognised, as a world-class builder of advanced automation systems, particularly for the appliance, meat processing, mining and materials handling industries globally. 

We have a strong company culture and values and are committed to hiring, developing and retaining the best. If you're looking to take your career to the next level in a global company with a reputation for excellence, then you don't need to look any further. 

The Application Process:

This is a fantastic opportunity to join a leading company. Interested? Apply through our career’s website (jobs.scott.co.nz). Seek users- please exit Seek to apply online.

Scott Technology is proud to be an Equal Employment Opportunity employer.